PLATFORM: GET NOTICED IN A NOISY WORLD – Michael Hyatt (2012)

Michael Hyatt is no stranger to writers and bloggers.  Hyatt’s work as the former CEO of Thomas Nelsonplatform Publishers and his popular podcasts have been well publicized.  So it’s no coincidence that Hyatt would publish a book on getting noticed.  This is not to speak in derogatory tones or minimize his work in any way.  The fact is this: Michael Hyatt is an expert marketer and wants to share his skills with other people.

Platform: Get Noticed in a Noisy World delivers the goods.  It effectively carries out the promise in the subtitle of the book.  That is to say, it delivers a step-by-step guide for anyone with something to say or sell.

Hyatt doesn’t leave any stone unturned.  He attacks every possible way to get noticed; from blogging, to social media and beyond.  The book is basic without being simplistic.  It offers tips for anyone seeking to expand their influence.

3.5 stars

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